Brrrrrrrring! Your CSR glances at the caller ID and sees not a name, but a company flashing back: Google. Odd... but they pick up. Before they can get out more than a few words, a weirdly automated voice asks how much an exam costs, whether your practice has any appointments available, or what you charge [...]
Most practice owners still picture Google Search the old way: someone opens Google, types a few words into the search bar, scrolls through the results, clicks a website, and decides what to do next. Google is moving people away from that pattern. Last week, we wrote that a pet owner might choose a veterinary practice [...]
My eye twitches every time I hear the phrase “client education” in veterinary medicine. Of course your clients need information. They need medical explanations in plain English, clear discharge instructions, what that lab value trending upward means, and the guidance that, yes, male cats do, in fact, have nipples. But “client education” is too small [...]
How a new pet owner finds a vet in 2026 Picture a first-time dog owner. They just brought home a rescue. They want to find a vet. They don't open Google. They open ChatGPT (or Claude, or Perplexity, or Gemini) and ask, "What are the best-rated vets in my city for a nervous rescue dog?" [...]
This morning, Chewy announced it will acquire Modern Animal, a 29-clinic veterinary group with 100,000+ member families and $125 million in annualized revenue. Chewy's veterinary footprint jumps from 18 locations to 47 overnight. The veterinary profession's reaction was immediate and justified: alarm, frustration, calls to support independently owned practices. I get it. But before we [...]
Key takeaway: The UK just wrapped the most extensive veterinary market investigation ever conducted, and the findings led to legally binding transparency reforms. The same consolidation dynamics are already present in the US. Here's what the data says, what we're seeing across the 600+ independent practices we work with, and why this is worth paying attention [...]
There's a particular kind of mental load that happens in the first sixty seconds of a veterinary appointment. You're scanning the chart, reading the client, reading the pet, and simultaneously trying to recall whether you've seen this animal before and what for. You're forming a plan before you have the full picture — because the [...]
Most conversations about AI in veterinary medicine focus on internal practice efficiency—record-keeping, scribing, streamlined client communication, and automating admin tasks. Useful? Absolutely. But these areas aren’t where the most important change is happening. In fact, the same shift is already unfolding in human healthcare: a recent New York Times article described how patients are using [...]
For years, veterinary medicine has carried the comforting label of “recession-proof.” But new data tells a different story, and so do the voices we’re hearing from hundreds of practices across the country. A recent Frontiers in Veterinary Science study by Neill, Salois & McKay confirms what many teams have already felt: the veterinary industry entered [...]
When I started The Veterinary AI Brief, I wasn’t trying to build another podcast. I wanted a place to think out loud with people who are asking the right questions about where veterinary medicine is heading. Every week, we sit down with innovators, clinicians, and researchers who are working at the edge of what’s possible [...]
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