Brrrrrrrring! Your CSR glances at the caller ID and sees not a name, but a company flashing back: Google. Odd... but they pick up. Before they can get out more than a few words, a weirdly automated voice asks how much an exam costs, whether your practice has any appointments available, or what you charge [...]
Most practice owners still picture Google Search the old way: someone opens Google, types a few words into the search bar, scrolls through the results, clicks a website, and decides what to do next. Google is moving people away from that pattern. Last week, we wrote that a pet owner might choose a veterinary practice [...]
What happens when you have a great relationship with a client? They trust you. There isn’t skepticism or cynicism when you recommend diagnostics or treatment. They work collaboratively with you and your team to make the right decisions and to care for their pet the best way they can. They appreciate you. They make the [...]
Many veterinary website companies have highly effective and polished sales pitches. But a good sales pitch isn’t a great predictor of ability, insight and earnestness in web design. In order to effectively choose your next website partner, it is important to know the right questions to ask. These shouldn’t be questions they hear all the [...]
We talk a lot about buyer’s journeys at Digital Empathy. The buyer’s journey is the path that a prospective client takes to find their veterinarian. Buyer's journeys change – ten years ago (and beyond), they usually involved referrals from friends, paper directories, etc. But the internet has disrupted that – nowadays the buyer’s journey runs [...]
We’re all about helping veterinary practices grow in a smart and predictable way. We find the best way of doing that is by helping you think clearly about the specific obstacles between your practice and its growth goals. Time and time again, we find that there is one concept that eludes clear thinking from veterinary [...]
If your veterinary practice is struggling to achieve its growth goals, know that you are definitely not alone. We talk with quite a few veterinary practices who are flummoxed because they devote all of their energy into providing the very best veterinary medicine they can, but despite their efforts, fail to achieve their growth goals [...]
Many veterinarians who we speak with are frustrated – they pour their heart and soul into practicing the best medicine they can, but they struggle to achieve their business goals. Fortunately, the diagnosis for this is relatively straight forward: the reason is typically that other local practices have become more digitally savvy than your practice, [...]
You actually already have a sales funnel. Fundamentally, there are two kinds. The first is a sales funnel that is unconsciously constructed and relies on luck. With this kind of sales funnel, a veterinary practice is usually confused as to why they just can't seem to grow, even though they're focusing on providing quality medicine. [...]
Your website has an enormous job to do: generate as many new client relationships as possible. Because online search is now the primary way that people find veterinarians (and other local businesses), making your website more effective is a tremendous opportunity to help your practice flourish. In this article, you will learn exactly what it [...]
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